Want to bring back strength, vitality & shine to damaged hair?

Reconstruct hair’s strength for strong hair that looks rejuvenated.

Hair is almost entirely made up of protein, which gives hair its strength. Paraben-free Fructis formulas with Active Fruit Protein™, an exclusive combination of citrus protein, Vitamins B3 & B6, fruit & plant-derived extracts and strengthening conditioners, are designed for healthier, stronger hair.

Fortified Fructis Damage Eraser Shampoo with amla oil Extract and plant-keratin, plant-based amino acids similar to those naturally found in hair, helps rebuild strength from root to tip to intensely repair damage from daily brushing, heat styling, repeated coloring or chemical treatments.

When the products in the Damage Eraser System are used as directed, they are proven to reduce hair damage when compared to ordinary shampoo. The Damage Eraser System strengthens the hair by reinforcing broken keratin protein within the hair’s core, and protects hair from future damage by filling and flattening the outer cuticle layers to a more natural state and lubricating the hair to reduce future abrasion caused by combing and brushing.

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